EXPERIENCE

STRATEGIC BRANDING INTERN

The Loudhailer, May 2024-August 2024

Completing in-depth audit of African Startup Awards & GIIG Instagram, Facebook and Linkedin accounts, providing a social plan, post suggestions, and graphic templates

Collecting feedback for AI pilot project & providing top-line data analysis takeaways

Attended Ethiopian Startup Awards in Addis Ababa, Ethiopia in June 2024 & managed event communication

STRATEGY DIRECTOR

TNH Advertising Agency, Sep. 2022-Ongoing

Dec. 2023: Promoted to agency-wide strategy director for the largest student-run advertising agency in America

Fall 2023: Organizing 12-person account in project timing and deliverables, resulting in agency-wide award for best account manager

Spring 2023 : Directing 5-person strategy team in developing insights, communicating with creatives, and delivering creative brief

SEMIFINALIST

Washington Media Scholars Foundation

Current Semifinalist in the Washington Media Scholars 2023-2024 Case Planning Competition (hopefully I win…)

Demonstrated proficiency in creating a comprehensive advertising media plan in budget allocation, understanding of platforms, and use of industry standard language

CORPORATE STRATEGY INTERN

Real Chemistry, May 2023- Aug. 2023

Creating professional-grade competitor insight audits for direct presentation to real clients

Conducting social media research to compile comprehensive and timely issue-based monitoring reports for large multinational pharmaceutical industry clients

Gaining first-hand experience in client relations and understanding the dynamics between an agency and their clients

WEISS CENTER AMBASSADOR

Syracuse University, Feb. 2023-Dec. 2023

Organizing strategic promotion and outreach for industry events through managing social media accounts, brainstorming content, and creating promotional materials.

Executing grassroots event promotion resulting in events with 50+ attendants (Sep. 2023) and 200+ attendants (Nov. 2023) Coordinating on-ground execution of Real Chemistry’s involvement in the SXSW 2023 conference, engaging with clients

SOCIAL MEDIA COORDINATOR

The Newshouse, Sep. 2021-May 2023

Writing copy for captions across several social media platforms that align with campaign’s goal of highlighting 50th anniversary of Title IX

Scheduling posts using market research for each platform, resulting in increased cross-platform engagement

SOCIAL MEDIA MANAGER

Perception Magazine, Sep. 2022-May 2023

Managing social media accounts and creating graphics, resulting in 43% increase social media engagement rate

Executed redesign of logo and social media feed