My resume
My resume
EDUCATION
SYRACUSE UNIVERSITY
S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS
Strategic Advertising Major
SCHOOL OF INFORMATION STUDIES
Applied Data Analytics Minor
DIS COPENHAGEN SPRING 2024
Strategic Communication Core Course
AWARDS
S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS DEAN’S LIST
ALTERNATE MEDIA SCHOLAR
Washington Media Scholars 2023-2024 Case Planning Competition
Demonstrated proficiency in creating a comprehensive advertising media plan in budget allocation, understanding of platforms, and use of industry standard language
BEST SOCIAL MEDIA PROMOTION
Awarded by Associated College Press for work on social media team of The Newshouse’s “Entitled to Equality” reporting project (2022)
SKILLS
Commspoint
GWI
R/RStudio
Microsoft Suite
MRI Simmons
Google Suite
Muck Rack
Python
Asana
ADOBE CC
InDesign
Illustrator
Photoshop
Premiere Pro
XD
CERTIFICATIONS
Microsoft Excel Specialist
Google Ads Search Certification
Google Ads Measurement Certification
R Programming LinkedIn Assessment
FCC On-Air Radio Certification
EXPERIENCE
STRATEGY DIRECTOR
TNH Advertising Agency, Dec. 2024-Dec. 2025
Leading strategic initiatives for 30+ strategists, focusing on data-driven platform use and creative brief making, leading to strategic recommendations for 6 Syracuse businesses.
STRATEGIC BRANDING INTERN
The Loudhailer, May 2024-August 2024
Analyzed competition data for a comprehensive insights report using Excel and R, analyzed feedback for an AI platform pilot.
Collected feedback for AI pilot project & providing top-line data analysis takeaways
Attended Ethiopian Startup Awards in Addis Ababa, Ethiopia in June 2024 & managed event communication
SOCIAL MEDIA AMBASSADOR
Washington Media Scholars Foundation, Oct. 2024-Ongoing
Creating content and collaborating with scholars nationwide to enhance WMSF’s social media visibility.
CORPORATE STRATEGY INTERN
Real Chemistry, May 2023- Aug. 2023
Creating professional-grade competitor insight audits for direct presentation to real clients
Conducting social media research to compile comprehensive and timely issue-based monitoring reports for large multinational pharmaceutical industry clients
Gaining first-hand experience in client relations and understanding the dynamics between an agency and their clients
WEISS CENTER AMBASSADOR
Syracuse University, Feb. 2023-Dec. 2023
Organizing strategic promotion and outreach for industry events through managing social media accounts, brainstorming content, and creating promotional materials.
Executing grassroots event promotion resulting in events with 50+ attendants (Sep. 2023) and 200+ attendants (Nov. 2023) Coordinating on-ground execution of Real Chemistry’s involvement in the SXSW 2023 conference, engaging with clients
SOCIAL MEDIA COORDINATOR
The Newshouse, Sep. 2021-May 2023
Writing copy for captions across several social media platforms that align with campaign’s goal of highlighting 50th anniversary of Title IX
Scheduling posts using market research for each platform, resulting in increased cross-platform engagement
SOCIAL MEDIA MANAGER
Perception Magazine, Sep. 2022-May 2023
Managing social media accounts and creating graphics, resulting in 43% increase social media engagement rate
Executed redesign of logo and social media feed